The Art of the Meal Deal: Offering Your Customers Real Value in Hard Times

Back to articles

The ongoing cost of living crisis has left customers more conscious of their spending than ever before. As QSRs respond to this reality, promotional offers have risen by 10% in the first half of 2023, a testament to the need for value-focused dining options.

The desire for deals is clear, so this Back-to-School season, Kepak presents The Art of the Meal Deal, a guide designed to help you create value-packed dining experiences that resonate with your customers while staying on-trend and maintaining top-notch quality.

Elevating the Dining Experience

The challenge of keeping menus aligned with trends can be overwhelming, but it’s also an opportunity for innovation. Back-to-School marks the perfect time to introduce fresh options to your menu, and go one step further and promote them as Limited Time Offers (LTO). This means that you can effortlessly incorporate the latest food trends into your meal deals, captivating your audience with exciting flavors and experiences. 

(Check out this LTO example, the Sun Kissed Stack recipe featuring the renowned Big Al’s Prime Burger and POS)

The Power of Meal Deals

One of the most effective ways to address both financial concerns and trend-chasing is through meal deals. 

These bundles offer your customers not only cost savings but also a well-rounded dining experience. According to recent data, combo meals and meal deals provide exceptional value, with almost 23% of top QSR chains featuring combo offers. These bundles often consist of a main meal, a side, and a drink, offering a complete and satisfying meal that customers find irresistible.

(Are your menu ingredients working hard enough for you? Check our guide here to find out!)

Adding Value Made Easy – Path to Success

Adding value to your meal deals doesn’t have to be complicated. Here are some easy steps you can take to enhance the appeal of your offerings:

  1. Curate Irresistible Combos: Craft meal deals that combine customer favorites with complementary sides and drinks, creating a complete dining experience.
  2. Stay on Trend: Keep your menu up to date with the latest food trends, incorporating innovative ingredients and flavors into your meal deals.
  3. Embrace Limited-Time Specials: Generate excitement by offering time-limited promotions that encourage customers to act quickly.
  4. Showcase Savings: Clearly display the cost savings of your meal deals, demonstrating the exceptional value to your customers.
  5. Personalize Choices: Offer customization options for sides, sauces, and drinks to cater to individual preferences.
  6. Loyalty Programs: Implement loyalty programs to reward repeat customers with exclusive discounts and incentives.

Ready to Offer Unbeatable Value?

The Back-to-School season is your canvas to create exceptional dining experiences that offer genuine value.

By embracing the Art of the Meal Deal you’re not just serving food; you’re creating attractive win-win bargains—helping you sell more, while showing resonating value with your deal-hunter customers, setting your QSR apart.

Unlock the potential of meal deals that resonate with your customers. Request our meal deal POS materials now and elevate your QSR’s dining experience this Back-to-School season.




Interesting in learning more about high profit-margin menus? Check out our blog post, ‘Maximise Your Margin Opportunities‘!

Back to articles


Keep your finger on the industry pulse with the latest foodservice news, insights and innovations.