Give Your Menu The Pecked Effect with Loving it Loaded!

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Winner Winner, Chicken for Dinner!

The nation has gone clucking mad for extra loaded dishes, particularly chicken burgers who are proving popular on social channels with over 542,000 Instagram users using the hashtag #ChickenBurgers. The most popular images on the platform are those that are smothered, extra saucy, larger-build juicy chicken burgers.

There is no doubt the foodservice market trend, ‘loving it loaded’, is continuing to grow from strength to strength, cementing itself as a firm consumer favourite! Loaded fries and foodie concepts have seen a 54% growth on menus over the past four years and a 15% growth in the past year. As consumers look to OOH to deliver something new and exciting, loaded fries and sides remain a strong indulgent away from home treat to deliver ultimate taste and satisfaction through new flavours and builds not easily created at home.

To help drive consumers through the door, its vital operators, therefore, continue to innovate with enticing, crave-able menu concepts. It can be as simple as experimenting with different flavours and ingredients, to create delicious enticing twists on the classics.

Big Al’s Chicken Range

Our Big Al’s Hot N’ Spicy Deli Range Fillets are fully cooked and made with 100% succulent chicken breast meat and seasoned with a hot and spicy coating for a real taste kick. Our fillets are also Palm Oil and MSG free and contain no artificial colours or flavours. Looking for something with a little less spice? Sub in the Hot & Spicy Fillet with one of our other deli range fillets such as our Big Al’s Breaded Plain Breaded Chicken Fillet or our Big Al’s Southern Fried Breaded Chicken Fillet.

Benefits for Business

Need for New

Consumers are driven by a demand for new experiences, seeking out global flavours that excite their taste buds – though they still want the familiarity of what they know and love. Offering layers of choices and twists to your menu staples will encourage customers to return again and again to try new dish variations and have a chance to get creative. There are so many products you can experiment with loaded toppings, such as burgers, hotdogs, nachos, fries and rice

Boost Profits

Loading up on flavour and fun does not always mean your menu has to load up on costs! Through maximising the stock in your business, there are very simple cost-effective ways to elevate your menu using the stock in your business. By incorporating an interesting sauce or build ingredient, you can charge a premium for new and exciting dishes – creating a great profit-boosting opportunity.

Give Your Menu The Pecked Effect

To help you get started, we’ve put together 3 simple yet delicious recipe ideas for inspiration – using no more than 7 ingredients!


Spicy Loaded Chicken Burger

Turning up the heat on a classic QSR menu item – Set consumers tastebuds alight!


Heat Meets Sweet Chicken Wrap

The collision of hot and sweet flavours are taking the world by storm. With the Big Al’s Hot N’Spicy fillet, this dish is an easy win for operators!


Chicken Loaded Fries

The loaded fries trend shows no sign of slowing down. Operators need to load up your sides menu!


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