Why Now’s the Time to Rethink Your Summer Burger Menu
When the weather warms up, burger sales heat up. With outdoor dining, family gatherings, festivals and more drawing crowds, summer is undeniably burger season. If you’re in foodservice, it’s the perfect time to make your burger menu work harder.
But the most successful operators don’t just add a burger or two and hope for the best. They strategically review, refine, and refresh their menus to reduce waste, increase appeal, and drive revenue. Here’s how you can do the same.
1. Choose the Right Burger Products
The foundation of any great burger menu is quality, but in a fast-paced kitchen, you also need versatility. Look for burger SKUs that work across multiple dishes, deliver consistent quality every time, and minimise prep time and wastage.
Kepak’s Flame Cooked range delivers all of the above. From classic quarter pounders to bold premium stacks, they’re designed to help you create craveable burgers with less complexity and more control.
2. Create a Summer-Ready Line-Up
Great menus balance familiar favourites with on-trend builds to keep things fresh and profitable. Need inspiration? Take a look at some of our recipes below.
- The Mediterranean Melt: A sunshine-filled build with chargrilled veg and feta-style cheese.
- The Summer Smoke Stack: A bold, smoky burger perfect for BBQ season.
3. Don’t Forget Your POS
An amazing burger won’t sell itself. Your point of sale (POS) materials need to tell the story, showcase your burgers, and drive interest at the counter, on tables, or across digital screens. The good news? POS is available via our Food Alliance platform. If you’re already a member, log in and access professionally designed assets to boost your burger sales. Not a member yet? Learn more and sign up here.
4. Use Limited-Time Offers to Drive Urgency
Need to create buzz or shift volume quickly? Limited-Time Offers (LTOs) are a smart way to do just that. Summer is the perfect time to offer something new. Customers are open to trying seasonal flavours and love something exclusive. A short-term special can help you test a new build and drive repeat visits.
Keep it simple, use themes that tie into BBQ season or summer events, and don’t forget to promote it with strong visual POS. For more tips, check out our blog post on LTO’s: Limited-Time Offers Get Customers in the Door.
The Bottom Line
A great summer burger menu isn’t just about having burgers. It’s about having the right burgers, marketed the right way. With versatile SKUs, trending recipes, and the right support tools like POS, you can make your menu stand out and turn more of those sunny-day diners into loyal fans.
Explore more inspiration and resources on our Master the Art of Burgers hub below.