Limited time offers get customers in the door!

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Did you know that 62% of customers are more likely to visit your outlet if you have a new menu offering? Limited-time offers are a great way to get new customers through your door!

In the highly competitive food industry, restaurant owners and managers are constantly looking for innovative ways to attract customers and boost sales. One effective strategy that can make a significant impact on your business is incorporating limited-time offers (LTOs) into your menu. LTOs not only create a sense of urgency and exclusivity but also provide an opportunity to showcase your culinary expertise and drive customer traffic. In this blog post, we will delve into the importance of LTOs, provide you with some dos and don’ts to make the most out of these offerings, and we’ve also included details on the recipe for the burger of the summer!

Why is it important to have limited-time offers on your menu?


Limited-time offers hold immense potential to drive customer engagement, increase foot traffic, and ultimately boost sales for your establishment. Here are a few key reasons why incorporating LTOs into your menu is crucial:

  1. Excitement and Exclusivity: By introducing new and unique menu items for a limited time, you create a sense of anticipation and excitement among your customers. The limited availability makes these offerings feel exclusive, motivating customers to visit your establishment before the opportunity slips away.
  2. Showcasing Innovation and Expertise: LTOs give you the opportunity to demonstrate your culinary skills and innovation to your customers. It allows you to experiment with new flavors, ingredients, and cooking techniques, helping you stand out from the competition and enhance your brand reputation as a trendsetter.
  3. Driving Repeat Business: When customers know that your menu constantly evolves with exciting limited-time offerings, they are more likely to return to your establishment to try new items. LTOs can create a loyal customer base that eagerly anticipates the next unique creation, leading to repeat business and increased customer loyalty.
  4. Attract New Customers: Limited-time offers act as a powerful marketing tool to attract new customers and entice them to try your establishment. The sense of urgency created by time-limited deals motivates potential customers to act quickly, increasing the chances of getting new faces through your doors.

The Art of LTOs: Dos & Don’ts

To make the most of your limited-time offers, it’s essential to follow some best practices. Here are some dos and don’ts to keep in mind:


  1. Tailor your LTOs to resonate with your customers: Use your understanding and insights on your target audience to maximise the appeal to their preferences and trends.
  2. Create Buzz and Promote: Use various marketing channels to create excitement around your LTOs. Leverage social media platforms, email newsletters, and your website to spread the word and generate anticipation among your audience.
  3. Keep It Fresh and Seasonal: Incorporate seasonal ingredients and flavors into your LTOs. This not only adds a touch of novelty but also aligns your offerings with current trends, making them more appealing to customers.


  1. Complicate the Menu: Avoid overwhelming your customers with a cluttered menu. Keep your LTO offerings simple, easy to understand, and visually appealing. Too many options can lead to decision fatigue and may deter customers from trying your limited-time offerings.
  2. Sacrifice Quality: While LTOs allow for creativity and experimentation, it’s crucial to maintain the high-quality standards of your core menu. Ensure that the ingredients are fresh, flavors are balanced, and the overall presentation meets your customers’ expectations.

The Sun Kissed Stack: The Burger of the Summer 2023

We understand that researching food trends, creating exciting recipes, and designing marketing assets can be time-consuming for busy owners and managers. That’s why we’ve got you covered with our latest limited-time sensation – The Sun Kissed Stack!


Created by our expert culinary team at Big Al’s, and designed with the latest food trends and consumer preferences in mind, this summer-inspired recipe is sure to wow your customers. It combines the succulent Big Al’s Prime Burger with a delightful array of on-trend ingredients, creating a flavor explosion that will leave taste buds craving for more.

Why the Prime Burger?

When it comes to burgers, quality meat makes all the difference. That’s why we proudly present Big Al’s Prime Burger – packed full of 100% Prime Irish Beef, sourced from trusted farmers we know and support. The meat is tender, juicy, and bursting with flavor because we grind it fresh and use prime cuts of chuck and brisket.

To discover The Sun Kissed Stack recipe and unleash its mouthwatering potential in your establishment, click here.


Bonus Point of Sale: A Value-Add for Your Business

We didn’t just create the ultimate premium burger and a summer-inspired recipe. We also designed high-impact point-of-sale assets to help you promote these offerings effectively. With our ready-made materials, you can effortlessly drum up burger sales in your outlet and leave a lasting impression on your customers. We’ve done all the hard work, so you can focus on what you do best – serving exceptional food and creating memorable dining experiences!


Ready to enhance your menu with limited-time offers?

Incorporating limited-time offers into your menu is a strategic move that can make a significant impact on your restaurant’s success. The sense of urgency, culinary creativity, and ability to attract new customers are just a few of the benefits that LTOs bring to the table. Take advantage of this powerful strategy by exploring The Sun Kissed Stack and offering Big Al’s Prime Burger to elevate your menu and delight your customers. With our value-add point-of-sale assets, promoting these offerings has never been easier. Embrace the world of limited-time offers and watch your business thrive!

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