Food Alliance wins B2B Loyalty Award

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Kepak Food Solutions wins at Irish Loyalty Awards 2021

We’re delighted to announce that we’ve won the B2B Loyalty Programme of the Year 2021 for our digital loyalty programme, Food Alliance. We were in good company in our category, competing with some of the best Irish brands including Applegreen, Circle K, Aviva, Dulux Paints and Vodafone!

A huge congratulations to all of the team behind our Food Alliance programme, Petya Kalinkova , Kellymarie Gleeson , Aine Melichar , Paul O’Hare , Sean Cunningham , John Savage , Vicky Kiernan and the whole Kepak Foodservice team!

Of course, we couldn’t do this alone, so a special thanks to our participating distributor partners who make Food Alliance possible. Last but not least, a big thank you to our digital and loyalty agencies, suppliers and partners for their incredible support in helping us build this multi-award-winning programme for our customers.

Petya Kalinkova, Digital Marketing Manager for Kepak Food Solutions said:

“Our vision for Food Alliance has always been a big one. Our customers are at the heart of everything we do, and we are on a mission to create a completely customer-centric programme. The program itself has changed how we connect with our customers, and this award is a testimony to all our team’s hard work and the positive experience of our customers.

We want to make our customers feel that they’re part of something special and support both our customers and distributor partners in a meaningful and relevant way whilst also running and growing our business. I am confident the programme is a win-win-win solution for Kepak, our partner distributors and our foodservice customers, so it’s fantastic to get this recognition at the Irish Loyalty Awards,

Thank you to everyone involved in running the programme and to our loyal customers for making the program what it is, they are at the heart of it all!”

We could not be more delighted and proud of this achievement and we look forward to continuing to make Food Alliance better and better for our customers and our business.


Learn more about Food Alliance

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