The Brown Cow, Ackworth, Pontefract

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Proprietor: Richard Hammond

Location: Pontefract Road, Ackworth, Pontefract

Pub landlord Richard Hammond can’t wait for Wayne Rooney and his England team-mates to take to the field in next summer’s European Championships because it guarantees him a real result in the profit margin – thanks to the mega successful Big Al’s range of flame-cooked burgers.

While Richard’s pub, the Brown Cow, at Ackworth, near Pontefract, has a deserved reputation as a fine dining destination, when it comes to special events such as big football matches involving Fabio Capello’s England, Richard knows he is on to a proper ‘winner’ serving up the Big Al’s range of burgers to football-crazy punters.

Richard, 43, who has worked in the licensed trade for almost 30 years, explained: “I know from experience that the Big Al’s range ticks all the boxes. Firstly, they take no time to heat up, secondly, we turn a very healthy profit per burger, thirdly, they taste like proper burgers and finally, and most importantly, the customers absolutely love them.

“In 2010 when the World Cup finals were played in South Africa, we had nights when customers came in to cheer on the Three Lions and enjoy a few pints and a snack during the action.

“We could prepare upwards of 100 Big Al’s burgers in no time at all, with no grease and no mess and we made a healthy profit, charging customers between £3.95 and £4.95 for a burger, chicken steak or barbecued ribsteak in a takeaway container.”

Richard added: “Big Al’s burgers are ideal for special occasions when we have a lot of people in who want a quick, hearty bar snack.”

Richard’s astute business sense has been hailed by Kepak Foodservice Business Development Director, Aoife Kenny, who commented: “Customers are still price-conscious so offering meal deals such as a burger, chips and a drink can be very profitable, and because Big Al’s pre-cooked burgers are frozen – they save on waste too.

“Food safely is paramount – and choosing the Big Al’s pre-cooked range offers peace of mind as the product is pre-cooked. It offers quick, easy and consistent results, making it the ideal solution for outlets that want quality food without fuss.

“Big Al’s burgers feature a genuine flame cooked taste as they are cooked over an open flame, guaranteeing a great taste time after time. Plus, delivering fantastic cash margin definitely makes Big Al’s a tasty choice.”


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