Offer Consumers Freedom At Breakfast

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The breakfast and brunch occasion has skyrocketed in recent years and this trend is not expected to slow down, with breakfast driving growth of total food and drink out of home, with 80 million occasions annually[1]. No longer limited to the morning, it’s expanded across the entire day, with outlets now incorporating all-day breakfast dishes on their menus to satisfy ‘Breakfastarians’ – those looking for breakfast dishes throughout the day. Breakfast represents more than one eighth of the 11.36bn OOH visits[2] and operators who meet consumer desire for all day items are also tapping into the extra footfall opportunity that will see their sales rise. Additionally, with insight showing the average consumer spend at breakfast has increased by 31% since 2015[3], and with the breakfast channel expected to grow by +5.7% in 2018 and a further +4.8% in 2019[4], it’s important that operators stay on top of the current trends and entice more and more consumers to eat breakfast out of home.

With consumers leading increasingly busy lifestyles, many are looking for food they can eat on the go and that’s accessible at any day part. Big Al’s Fully Cooked Sausage Patty allows operators to build on the freedom eating trend, by offering an on the go solution that fits in with their customers’ busy routines. Ready to serve from frozen in under a minute, the Sausage Patty offers Big Al’s customers a unique, trend-led proposition. It’s tasty and versatile and enables operators to upsell, by allowing consumers to customise their toppings and choosing how they wish it to be served with a range of premium options.

Menu inspiration

The Fully Cooked Sausage Patty will be available from national distributors in March 2018.

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[1] Kantar Worldpanel: Online consumption diary (in home and carried out) 52 w/eMarch 2017

[2] NPD Group

[3] Beacon, 2017

[4] NPD Group, 2017

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