St George’s Day is traditionally a busy day for publicans as regulars celebrate the essence of Englishness with a drink down at their local – and smart-thinking licensees can boost profits on April 23 by stocking up on the easy-to-prepare Big Al’s Flame Cooked range of hot snacks.
With England’s national day falling on a Saturday this year – and in the middle of the Easter weekend – there is no excuse not to cash in on a tasty little earner as people enjoy a bank holiday breather.
Big Al’s Flame Cooked range of frozen pre-cooked beef burgers, chicken grills and BBQ pork ribsteaks provide a quality but convenient menu option that is ideal for both mixed and wet-only establishments.
The range reheats from frozen in under two minutes and features a unique flame-cooked taste and appearance, perfect for times when customer demand is high and you need to turn around a quality product quickly.
Even better news for licensees is the fact the Big Al’s range is ideal for premises which do not have kitchen facilities or employ a chef. All you need is a microwave oven and barstaff who know how to use one. Why not offer pint and burger deals, or for those who want to make more of a meal of it, just add garnish, cheese, relish and a portion of chips for a smart snack that hits the spot.
The Big Al’s range can also deliver a cash margin almost double that of a pint of bitter and, because the range is frozen, there is no waste.
Kepak Foodservice’s Business Development Director Aoife Kenny said:
“With St George’s Day falling in the middle of the busy Easter weekend there is extra reason for celebration. Feedback from customers at hundreds of outlets that have taken the Big Al’s range is excellent and licensees with limited facilities for food should try the Big Al’s range for a tasty profit-boosting experience.”
The Big Al’s range is backed by posters, menus and price cards enabling stockists to set their own profits.
Creative menu option:
The St George’s Day Special: A delicious Big Al’s Flame Grilled Beef Burger topped with bacon, Cheshire cheese, a fried egg, ketchup and English mustard on a toasted muffin.
This option is perfectly paired with a local pint of bitter!
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