June is now underway so we’re officially allowed to call it summer. With summer comes the school holidays and flocks of families with energy to burn. It’s an exciting time for leisure venue operators and all that running about makes for hungry work – which is where your food offer comes in!
We’ve helped a number of leisure venues to improve their catered option as it’s often an aspect of the business not meeting its full potential. We worked with Bounce Central in Manchester to give their menu a fresh look and help them encourage visitors to stay and eat, rather than leave for high street brands.
Repeat business is infrequent for leisure venues, as you’ll know – implementing the Big Al’s branding meant Bounce was able to provide something eye-catching, something more recognizable. Support with the interior as well as menu design means children visiting the venue now have a clear sight of what’s on offer and are more enthusiastic about staying to eat, with the burger range proving a huge success. This is a big thing if you’re in the leisure industry where infrequent repeat business means you need to be able to regularly attract new customers.
Our work in reinvigorating the food offer at Bounce Central signified a shift for the leisure venue. Rather than the catered option being a ‘nice to have’ extra, it has become an attraction and reason to visit. By creating a high-quality food offer, people talk, chins wag, and soon your reputation precedes you. Visitors now arrive at Bounce with an expectation they’ll have a great food option and so make plans accordingly. Once you achieve this shift in emphasis for your leisure venue’s catered option, you’ll see the impact on sales snowball.
A rebrand and refocus on food can seem a costly venture. However, we pride ourselves on the cost effectiveness of the range we offer. Cooking from frozen and many products requiring just a microwave for preparation including our hot dogs and chicken wings, we can save you money on catering equipment and culinary expertise. Get in touch to find out price points and how we can help you implement a Big Al’s concept in your own venue.
Check out our branded concepts here