Big Al’s Introduces The Prime Burger to Meet Market Demand for Gourmet Burgers

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Big Al’s is proud to announce the launch of its latest innovation, the Chuck & Brisket Prime Burger, made with 100% grass–fed beef, fully traceable from farm to fork. This behemoth of a burger is juicy and full of flavour; delivering a premium taste and flavour experience, allowing operators to tap into the high-end, gourmet burger market.

With insight showing that 52% of those who have eaten burgers from a QSR would trade-up to a more premium burger, the Prime Burger has been developed to meet consumer desire whilst supporting operators in delivering quality, on-trend dishes, whilst guaranteeing consistency of serve.

As one of the leading suppliers of frozen burgers Big Als set out on a mission to offer their customers a better burger. We looked at the trends from the United States, the home of burgers, and saw that better burgers were on the rise and named cuts were a sign of quality for consumers.

Back home in the UK with the rise of instagrammable food, bigger burgers have also become more popular with “messy burgers” served on sweet, buttery brioche buns popular in casual dining and more premium table service restaurants.

We realised that with our own expertise in beef cuts from our Origin Green approved Kepak-Farm and our heritage for added value meats that we could enable our customers to be first to market with a truly unique offer.

Our tenderform 5oz format is designed to give maximum bread coverage while the operator can cook from frozen in 6 minutes. The rough edges give that classic homestyle build that consumers like to see.

With sustainability top of the agenda across foodservice, Big Al’s, as part of the Kepak Group is a founding member of Origin Green, Ireland’s food sustainability programme from Bord Bia.
Brand Manager Michelle Stapleton comments; “The meat is tender, juicy and full of flavour because we grind it fresh and use chuck and brisket.

“Only specific cuts of meat can be termed prime and the chuck and brisket cuts lend themselves to the authentic, premium offer that customers are calling out for. Providing this kind of transparency will allow operators to position themselves as trustworthy and reputable.”

Darragh Gillhawley, Head of Business Development UK at Big Al’s, comments;
“Initial trials have seen that foodservice operators have seen a 10% uplift in footfall and burger sales with a 19% uplift in cash margin and strong repeat purchase. We have tried to make this as easy as possible for the operator. For the packaging, the premium burger wraps included with the burger in the outer case.

“Research shows 26% of consumers want a greater selection of burger toppings , and this product allows operators to create custom-made burgers that look just as delicious as they taste. We’ve created four different serve suggestions, including a Mexican Burger and a Prime Smokestack, but the menu options really are endless. Simply put, the Prime Burger really packs a punch.”

Big Al’s has also developed a suite of marketing point of sale and marketing material, complete with online marketing content, detailed video recipe tutorials, and front of house assets to ensure operators hit the ground running with this exciting new concept.

The Prime Burger’s home-style, craft shape separates it from the usual patty and has been scored to ensure the 5oz of meat cooks quickly making it a high-end product suitable for operators catering to a range of demographics and demands. Its pre-packaged foil wrapping also makes the Prime Burger appropriate to serve on-the-go.

Come Visit us at the Lunch Exhibition in September!

The Prime Burger will be available from local wholesalers and national distributors from September. To order a free sample and free POS packs, or to find out more about Big Al’s product range and foodservice solutions, visit or email

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