Too much information? Top tips to avoid menu mishaps

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Revenue Management Solutions Managing Director Philipp Laqué offers his take on getting a menu right for operators.

New research published by Barclaycard has revealed an alarming amount of distress among restaurant-goers as they struggle to understand complicated menus. According to the survey, 23% of UK diners have walked out of a restaurant because they found the dishes too confusing.

A further nine in 10 admitted they don’t always recognise items but a quarter are too embarrassed to ask a waiter to explain. However, 31% also said that they would be overwhelmed by a busier menu.

So how much is too much information? The trick is optimising menu structure so information is relayed in a way that’s pleasing to the eye and easy to digest.

Here are our six top tips to getting it right:

Get some menu inspiration

Content source – QSR 

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