McDonald’s continues to explore what it can turn into a tortilla wrap. Their new wraps menu which is being launched first in Ireland consist of The Sweet Chilli Crispy Chicken Wrap, The Salsa & Mayo Grilled Chicken Wrap, The Crispy Chicken & Bacon Wrap, The Spicy Veggie Wrap and is backed by a heavyweight marketing campaign. A TV advert backing the Wraps launch shows people doing a variety of tasks—playing the piano, solving a Rubik’s Cube, typing, golfing, etc.—one-handed while eating a wrap.
McDonald’s Ireland Launch New Wraps Menu
Back to articles
- 22 June, 2010
BECOME A KEPAK INSIDER
Keep your finger on the industry pulse with the latest foodservice news, insights and innovations.