Domino’s New Specialty Chicken: Is It Pizza or Something Else Entirely?

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Domino’s new Specialty Chicken is just like pizza: it comes with sauce and vegetable and meat toppings. Only instead of using traditional bread crust as its foundation, Special Chicken uses – you guessed it – 12 bites of Domino’s breaded chicken breast as crust. Specialty Chicken comes in four flavors, Crispy Bacon & Tomato, Spicy Jalapeno-Pineapple, Classic Hot Buffalo and Sweet BBQ Bacon, and is available as part of Domino’s $5.99 mix and match deal.

The item is part of Domino’s new initiative to further boost its chicken sales among other offerings from the fast food industry. “Our pizza chefs have taken chicken to a whole new level, using our unique ingredients to create these four bold flavours,” said Russell Weiner, Domino’s Pizza chief marketing officer. “There’s nothing quite like Domino’s Specialty Chicken on the market today.” The change has been long coming: Domino’s removed the word “pizza” from its logo in 2012 and currently sells more chicken than any other non-pizza item on its menu, according to Eater.

Source: Dashburst

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