Consumers Due To Ditch Good Intentions This Weekend

Back to articles

This Saturday (26th January) is the day that most people are likely to fall off the wagon and break those hard-to-achieve New Year’s Resolutions, according to research by Pizza Hut.

Statistics indicate that fast food and other treats are off the menu throughout the month, with guilty-feeling diners flocking back to their favourite foods at the end of January once they realise their goals are just not achievable.

In the UK, Pizza Hut is running a ‘Saint or Sinner’ promotion. Diners can choose to be a saint and go light with a 500 calorie Pizzetta or be a sinner and indulge in a regular stuffed crust pizza. The pizza chain is allowing customers to avail of an extra 50% off bonus by using a downloadable voucher from their website.

Back to articles


Keep your finger on the industry pulse with the latest foodservice news, insights and innovations.