Catering to Local Tastes

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McDonald’s menu items around the world

Quiche, red bean pie, cabbage soup … not exactly what you’d expect from a quick-service restaurant company, right?

But those are actual menu items at McDonald’s restaurants around the world: You can order up a Quiche de Queijo (cheese quiche) in Brazil, Red Bean Pie in Hong Kong (where red beans are commonly used in desserts), and traditional Caldo Verde soup (made with cabbage, kale, onion, potato and chorizo) in Portugal.

Fear not, Big Mac lovers – you can still walk into almost any McDonald’s and get those two all-beef patties with special sauce, lettuce, cheese, pickles, and onions on a sesame-seed bun that you’ve come to know and love. (After all, we didn’t get to be a global company by losing sight of what made us successful in the first place.)
But we also understand that tastes vary around the globe. That’s why, in many markets, we supplement our iconic menu items with distinctive offerings that embrace local tastes. But instead of simply duplicating local favorites, we take what’s familiar and put a McDonald’s twist on it.

In France, for example, our popular M Burger features tangy, natural Emmenthal cheese and a Ciabatta-style roll baked in a stone oven. In India, where much of the population doesn’t eat beef, we offer options like the potato-patty McAloo Tikki burger and the Chicken Maharaja Mac.

We work with local suppliers to produce many of these specialty menu items. For example, when we introduced the 280gr Parmigiano Reggiano burger in Italy, we formed an alliance with the official Consortium of Parmigiano-Reggiano, made up of 650 small, artisanal cheese producers in Northern Italy.

When you walk into a McDonald’s restaurant in a different country, you may be surprised to see what we’re cooking up. But whether it’s a Big Mac or a Big Rostï (available in Germany), you can be sure it’s affordable, portable, great-tasting, and distinctly McDonald’s.

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