Store events are an excellent activity to heighten awareness of your stores existence and location. They are also an ideal way to help foster stronger relationships with existing customers while attracting new customers too. Below are some key aspects to consider for improving your relevancy to your customer base with an in-store celebration:
Create a stir: Tie in fun activities during the celebration to rekindle the same excitement as during your store’s opening. This is a powerful time to thank your existing customers while attracting new ones. Choose the right event activities (e.g. a clown, face painting, a magician, or even contests) to create excitement.
Don’t wing it: Careful pre-planning to create enthusiasm and excitement is required leading up to the occasion. Effective store “events” create a carnival atmosphere at the store and a sense of urgency for customers.
Launch the new: If launching a new product or service, the same type of excitement needs to be created at the store level in order to successfully boost sales. The key objective is to speed up overall awareness and acceptance of your new products and services. You can also consider creating a limited edition version of an existing item for the occasion.
Party pieces: Clothing is ideal for promotional purposes through the use of logo imprinting. Giving these items away in the weeks leading up to your anniversary and offering a deep discount to those who wear their “give-away” on the day will add another layer of attention and advertising for your anniversary.
Special deals: Have special offers available on the day to thank your customers for their support. Another option is to give customers a mystery coupon which they can scratch to reveal their unique offer.
Coupon for later use: Place a coupon that’s good for use later in your store in customer’s bags on the day. If you attract new customers during the party, the coupon may be enough to have them return to your store.