A burger for every occasion
The right burger for the right role on your menu.
Burgers drive trade-up, protect margin and keep service moving — but only if you pick the right one for the job. We'll help you build a burger menu that performs.
- NO.1 Main dish in out-of-home dining
- +6.4% Year-on-year burger growth
- 76% Burger consumers are quality-led
for burgers is unstoppable.
Burgers work across quick lunches, grab-and-go, family meals, premium treats and loaded builds.
Are you making the most of every burger occasion?
- NO.1 Burgers are the No.1 main dish in out-of-home dining
- +6.4% Burger occasions are growing year-on-year
- 42% Of eating-out occasions now feature chicken
Sources: Lumina Intelligence EDOP,
52 w/e 5 July 2026 & 12 April 2026.
Every burger has a role to play
Relying on one burger for everything leaves money on the table. Tiering your menu means the right product does the right job — driving spend, protecting margin and keeping service moving.
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Drive spend
Premium builds justify a higher price and encourage trade-up.
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Everyday consistency
Trusted formats support repeat purchase and reliable quality.
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Speed & efficiency
Labour-saving formats keep service moving at peak.
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Broader appeal
More formats and flavours capture more occasions.
If your menu needs…
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To drive higher spend
choose: Gourmet rangeBecause premium builds help justify higher price points and encourage trade-up.
- 100% Irish beef
- Premium menu appeal
- Frozen for consistency
Best for:
Premium QSR • Casual dining • Hotels & leisure • Pubs
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A reliable everyday performer
choose: Classic RangeBecause trusted formats support repeat purchase, reliable quality and are strong menu staples.
- Reliable everyday performer
- Consistent cook every time
- Great value at volume
Best for:
QSR • Contract catering • High-volume foodservice
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To improve speed in busy periods
choose: Flame Cooked RangeBecause labour-saving products help keep service moving without compromising consistency.
- Authentic flame-grilled flavour
- 100% British & Irish beef
- No specialist equipment needed
Best for:
Food-to-go • High-footfall • Peak service
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More choice for more occasions
choose: Chicken RangeBecause flexible chicken formats open up more menu choice, more flavour routes and more sales opportunities.
- Expands customer choice
- Adds menu versatility
- Drives incremental sales
Best for:
QSR • Food-to-go • Delis • Casual dining
Build burger experiences
customers come back for.
Choosing the right burger is only the first step. Building it well is what turns a great product into a great menu performer.
1.
Start with the foundation
The bun sets the tone for the whole build — improving hold, texture and presentation, and making your burger feel more premium.
Pro tip: A Deli Delicious brioche bun lifts perceived value and drives higher spend.
2.
Build for flavour
Cheese, sauces, toppings and coatings are simple ways to differentiate and increase perceived value — without adding complexity.
Try it: swap ketchup for BBQ sauce, add crispy onions and smoked cheese for the BBQ Stack.
3.
Focus on consistency
The best burger experiences are repeatable. Consistent prep and presentation give customers a reason to come back.
Get A Burger
for every occasion
Your complete guide to building a burger menu that performs — the ranges, the roles they play, the builds that sell and the full product list, all in one place.
Built to back you
Running a successful burger menu takes more than choosing a patty. It takes products that perform under pressure, formats that simplify service, and a partner who understands what operators need to deliver — day after day.
We combine foodservice expertise, menu insight, culinary support and a range built around real commercial needs — helping you drive spend, protect margin, simplify service and give customers a reason to return.
Because better menu decisions create better menu performance.
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Consistent
performance -
Labour-saving
formats -
Frozen
convenience -
Equipment-friendly
solutions -
Foodservice-first
expertise -
50+ years
of expertise
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Menu development support
Helping you choose the right burger for the right role.
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Recipe & build inspiration
Practical ideas for premiumisation, differentiation and repeat purchase.
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Category & commercial guidance
Spotting opportunities across spend, margin, efficiency and range growth.
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Marketing activation support
Tools and thinking to bring your burger offer to life.
Ready to back
your burger menu?
Tell us what your menu needs and we'll help you find the right burger for every occasion — or send you a sample to try in your kitchen.
YOUR BURGER MENU QUESTIONS
answered.
A single burger can't do every job well. Tiering matches the right product to the right occasion — premium builds drive trade-up, classic formats deliver everyday consistency, flame-cooked keeps service fast at peak, and chicken broadens appeal. The result is higher spend, protected margin and smoother service.
It depends on the role you need it to play. Premium QSR, casual dining and hotels lean on the Gourmet range; high-volume QSR and contract catering rely on Classic; food-to-go and high-footfall sites suit Flame Cooked; and any menu can broaden appeal with the Chicken range.
No. Big Al's Flame Cooked burgers are grilled over an open flame during production, so you get authentic flame-grilled flavour without needing a grill or any special kitchen equipment — ideal for high-volume, fast service.
Range availability varies by market across Ireland, the UK and the EU. Request a sample or contact the team and we'll connect you with your local Big Al's representative and confirm what's available in your region.
Yes — request a sample through the form above and the team will arrange it for your kitchen.
BRINGING YOU BRANDS WITH REAL BITE
